Built for massage therapists
Meet the AI hire for your practice
Your hands are full. Prentice handles the phone.
Answers clients at any hour. Fills cancelled spots. Brings your regulars back.
Talk to Prenticestart free
Prentice
Prentice
Your AI hire
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Demo: A massage is cancelled at the last minute. See how I fill the spot while you work.
Working with Prentice is like working with a person.
Prentice can be reached by phone, text or email.
Prentice talks with everyone your business works with: customers, your team, even suppliers.
You’re Lauren, and you run Still Waters Massage.
You’re with clients all afternoon, with your phone off.
Gail got stuck at work and will miss her massage today.
Terry’s back is sore, and he wants a spot sooner. You told Prentice to give him any open spot.
- Gail: So sorry, I’m stuck at work. Can’t make it today.
- Prentice: No problem, Gail. Want to come Wednesday at 4 PM instead?
- Gail: Yes, thank you.
- Prentice: Done. See you Wednesday.
- Prentice: Hi Terry, a massage just opened up today at 4 PM. Want it?
- Terry: Yes! I’ll be there.
- Prentice: Great, you’re booked.
- Prentice: Gail got stuck at work, so she moved to Wednesday. Terry took her spot.
Prentice filled the cancelled massage without needing your input.
Demo: A new client texts late at night. See how I book a first massage.
You’re Lauren, and you run Still Waters Massage.
It’s late, and your last client left hours ago.
Seth finds you online. His shoulders are tight from sitting at a desk all day.
- Seth: Hi! My neck and shoulders really hurt. Any openings this week?
- Prentice: Hi, I’m Prentice, the AI assistant at Still Waters Massage. Yes! First visits start with a few questions, then a full hour on the table. Does Tuesday at 10 AM work?
- Seth: Yes, that works. This is Seth.
- Prentice: You’re booked for Tuesday at 10 AM. I’ll send a reminder the night before.
- Prentice: I booked Seth for his first massage, a full hour, Tuesday at 10 AM. He’s a new client, and his neck and shoulders hurt from sitting at a desk.
Prentice booked a new client after hours.
Demo: Clients feel great, then forget to come back. See how I bring them back.
You’re Lauren, and you run Still Waters Massage.
You have a slow week, and nine regulars haven’t been in for three months.
Sheila is one of those regulars.
- You: Text the regulars I haven’t seen in three months. Offer an hour for $95.
- Prentice: Hi Sheila, I’m Prentice, the AI assistant at Still Waters Massage. It’s been about three months since your last massage with Lauren. Want to book another? An hour is $95, and she has Wednesday at 11 AM or Thursday at 3 PM.
- Sheila: Yes, my back is sore. Wednesday at 11 AM.
- Prentice: Booked: Lauren will see you Wednesday at 11 AM. I’ll send a reminder the day before.
- Prentice: 6 of the 9 regulars I texted have booked an hour. That’s $570.
Prentice brought back six regulars and booked $570 of massages.
Made for massage therapists
Prentice learns your clients, your schedule and your policies, then works in your words.
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Regular clients
Every client’s next visit kept on the calendar, with reminders if they want them.
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Late cancels
Moved to another day, with the open spot offered to someone who wants it.
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First visits
New clients answered at any hour and booked into your open times.
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Slow weeks
Regulars who haven’t been in, texted once on your say-so.
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Your phone off
You stay with your client. Prentice answers, and you hear what matters after.
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In their language
Clients texted in English, Spanish, French or Portuguese.
Hours you didn’t have to fill
A cancel filled, a new client booked, regulars back on your table.
- PrenticenowRegulars back: 6 of 9 booked. $570
- Prentice1h agoTerry took Gail’s open spot. $95
- Prentice2h agoSeth booked a first massage, a full hour. $95
- Prentice3h agoGail moved her massage instead of losing it. $95
Prentice will earn your trust
My word to you
- I’ll tell every client I’m an AI.
- I’ll double-check my work.
- I’ll ask you when I’m not sure.
- I’ll work within the boundaries you set.
We know trusting an AI with your clients is a big ask.
So Prentice never works alone. Prentice asks you when unsure, and calls on us for backup.
The Prentice team
A client’s whole year, handled
From the first text to the next visit, Prentice keeps working.
See how I look after a new client
- I answer a new client’s textMonday, 9:40pm
- Most help stops hereI keep going
- I book a first visitRight then
- I send a reminderThe night before
- I move it if they can’t make itWhen they text
- I give the open spot to someone waitingRight away
- I keep to your cancel policyWhen they cancel late
- I text them when you have a slow week, on your say-soMonths later
- I follow up on a late payment, by your ruleA week after it’s due
I will keep to your policies, and start a text to your regulars only on your say-so.
Prentice goes in your contacts
Just save the number, and you and your clients can start talking to Prentice.
Call Text Email
- You
- Your team
- Your clients
A family member booking for someone can call or text Prentice too.
Prentice speaks
- English
- Español
- Français
- Português
Getting started
Your part is small. Prentice does the rest.
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Can you answer a few questions about your business?
Then Prentice can learn it. Prentice writes the job description and shows you a demo for no cost.
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Can you share your calendar, services and policies?
Then Prentice can run your schedule. Appointments, cancels and reminders, by your rules.
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When Prentice has earned your trust
Then Prentice can talk to your clients. Give clients your Prentice number, or ask Prentice to text them.
Then you get your evenings back.
Get closer to your clients
With Prentice, your clients will be able to:
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Ask the small questions they’d hesitate to bother you with
“Should I come in early the first time?”
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Get an answer at any hour, by call, text or email
“Sorry it’s late, any openings this week?”
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Talk with you in their own language
“¿Tiene algo disponible esta semana?”
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Book a first visit on the spot
“Thursday at 7 works.”
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Move a visit without phone tag
“Can we do Friday instead?”
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Hear your prices up front
“How much is a full hour?”
When you’re easy to reach, clients keep coming back.
Meet the people behind Prentice
We’re small business owners ourselves. We know what it’s like to lose evenings to admin work, and to wish for someone dependable to hand it to. So we built Prentice on three principles.
- Honesty.
- A straight “I’m not sure” beats a confident guess.
- Integrity.
- Treat every client the way you would.
- Reliability.
- Show up, every time. For 15 years our team has built software thousands of people count on every day.
And when Prentice needs backup, we answer.
Dan & Jonathan
Costs less than a person
Prentice does your admin, so compare the cost with hiring help, not with a booking app.
| Hiring a Person | Prentice Solo | Prentice Team | Prentice Crew | |
|---|---|---|---|---|
| Works with | Anyone | Just you | 2-3 people | 4-6 people |
| Counts you and everyone on your team who works with Prentice. Customers never count. | ||||
| Monthly cost | $500 5 hours a week at $25 an hour | $99 | $199 | $399 |
50% off the first month while Prentice learns your business |
||||
| Messages included | As many as they can handle in 5 hours a week | 200 | 500 | 1,200 |
| A message is any text or email, sent or received. Each minute of a call counts as one. | ||||
| Communication methods | Phone, text, email, in person | Phone, text, email | ||
| Customers | As many as they can keep up with | No limit | ||
| Availability | 5 hours a week | Any hour, every day | ||
| Overtime | $25 an hour | $25 for every extra 50 messages | ||
| Offseason | You negotiate fewer hours with them | $39 a month when in Standby modePrentice stays active and will respond to customers. Max 50 messages per month. | ||
| Payroll and taxes | Your responsibility | None | ||
| Commitment | You hire them, and give notice to let them go | NoneCancel anytime. | ||
|
Talk to Prenticestart free
More than 6 people? Register, and Prentice will help you set up a plan. |
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Works with
Anyone
SoloJust you
Team2-3 people
Crew4-6 people
Counts you and everyone on your team who works with Prentice. Customers never count.
Monthly cost
$500 5 hours a week at $25 an hour
Solo$99
Team$199
Crew$399
50% off the first month while Prentice learns your business
Messages included
As many as they can handle in 5 hours a week
Solo200
Team500
Crew1,200
A message is any text or email, sent or received. Each minute of a call counts as one.
Communication methods
Phone, text, email, in person
Phone, text, email
Customers
As many as they can keep up with
No limit
Availability
5 hours a week
Any hour, every day
Overtime
$25 an hour
$25 for every extra 50 messages
Offseason
You negotiate fewer hours with them
$39 a month when in Standby modePrentice stays active and will respond to customers. Max 50 messages per month.
Payroll and taxes
Your responsibility
None
Commitment
You hire them, and give notice to let them go
NoneCancel anytime.
More than 6 people? Register, and Prentice will help you set up a plan.
Questions massage therapists ask
Will clients know they’re texting an AI?
Yes. On the first text, every client hears that Prentice is your AI assistant. Prentice never pretends to be you.
What happens when a client cancels at the last minute?
Prentice offers to move the visit, then offers the open spot to whoever you said should get it. You stay with your client.
Can Prentice handle my cancel policy?
Yes. Prentice learns it from you: how much notice you need and what happens after that. Then Prentice holds clients to it kindly, and checks with you on anything outside it.
Can Prentice bring regulars back?
Yes. Tell Prentice you have a slow week. Prentice texts regulars who haven’t been in, once, on your say-so, and books the ones who say yes.
Will Prentice know when a client pays me?
Prentice can’t see your bank or payment apps. Forward your Venmo, Zelle or bank payment emails to Prentice’s address, and Prentice reads each payment back to you. Say yes, and it’s marked paid. Prentice works with QuickBooks, or keeps the books for you.
Do I need a new phone number?
You keep yours. Your business gets a Prentice number of its own. Give that number to clients, or forward your calls to Prentice while you’re with a client.
More answers on the FAQ.
Let Prentice show you
Chat or call. Prentice will ask about your services, your prices and your hours.
Talk to Prenticestart free